We make the pretzel. You make the super. For the big moments, the together moments, and the hungry moments in between, we’ve got just the snack for you.
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Soft pretzels on a plate
About Us Don’t get it twisted It’s time to set the record straight: with SUPERPRETZEL Soft Pretzels, snack time is anytime. Warm, delicious and ready in seconds, they’re the snack you can savor on any schedule.
Our Products What's Your Favorite Flavor?
  • 6 count box

    SUPERPRETZEL Soft Pretzels are the classic baked snacks that fit any occasion. Whether it’s your birthday, Monday, or both, there’s no better way to celebrate snack time.

    SUPERPRETZEL Original
    (6 Count)

    SUPERPRETZEL Original
    (25 Count)

  • We took our signature SUPERPRETZEL Soft Pretzels and packed them with delicious, creamy cheddar cheese. With the dip now inside, your favorite simple snack just got simpler.

    SUPERPRETZEL Softstix

    SUPERPRETZEL Buffalo Softstix

    SUPERPRETZEL Nacho Softstix

  • Our twist on our classic SUPERPRETZEL Soft Pretzel was to untwist and shrink them down to bite-size. They’re the simple, dippable, dunkable snack sure to please any crowd.

    SUPERPRETZEL Soft Pretzel Bites

  • When you¹re out of time and in need of a protein-packed snack, these bite-sized hot dogs covered in a toasty SUPERPRETEZEL crust have you covered.

    SUPERPRETZEL PretzelDogs

    SUPERPRETZEL PretzelDogs Cheddar

    SUPERPRETZEL PretzelDogs Jalapeno

  • Introducing NEW SUPERPRETZEL Multigrain Soft Pretzels. Providing 6 grams of protein and 11 grams of whole grains per serving, these pretzels are the perfect way to start your day!

    SUPERPRETZEL Multigrain

Snack Seriously
Super Recipes Snack with a Twist
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Super s'mores pretzel

Super S’Mores

Ingredients
  • 1 SUPERPRETZEL® Multigrain Soft Pretzel
  • 3 large marshmallows
  • 2 tablespoons marshmallow fluff
  • 1 tablespoon bittersweet chocolate chips
Directions
  • Prepare SUPERPRETZEL® per instructions on box.
  • Spread marshmallow fluff on top of pretzel.
  • Sprinkle bittersweet chocolate chips on top of pretzel.
  • Place marshmallows in holes of pretzel.
  • Bake in oven at 400° F until marshmallows are toasted lightly brown.
  • Let product cool for two minutes before eating.
  • Enjoy!
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Pretznini pretzel bites

Pretznini Bites

Ingredients
  • 10 SUPERPRETZEL® Cheddar Softstix
  • 1 non stick pan spray
Directions
  • Preheat electric indoor hamburger grill to medium high heat.
  • Spray top and bottom cooking surface lightly with nonstick pan spray.
  • Place frozen Softstix on grill and gently close lid.
  • Cook for 6-8 minutes.
  • Serve with salsa.
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Softstix fruit kabobs

Pretzel Bites Fruit Kabobs

Ingredients
  • 60 pieces pretzel bites thawed
  • 2 oz honey
  • 2 oz toasted oats
  • 1 oz brown sugar
  • 30 pieces each appx 2” fruit cubes (honeydew, pineapple, whole strawberry)
Directions
  • Place bites on a sheet pan and bake at 350°F for 5 minutes.
  • In a mixing bowl combine oats and brown sugar together.
  • Add pretzel bites to the bowl and pour honey evenly on top of the pretzels and toss until all ingredients are well incorporated.
  • Arrange bites and fruit on skewers and stick skewers in skewer board.
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Cheddar & apple pretzel melt

Cheddar & Apple Pretzel Melt

Ingredients
  • 1 SUPERPRETZEL® Multigrain Soft Pretzel
  • ¼ sliced apple
  • ⅓ cup shredded cheddar cheese
Directions
  • Prepare SUPERPRETZEL® per instructions on box.
  • Place apple slices on soft pretzel.
  • Top with shredded cheddar cheese.
  • Bake in oven at 350° for 3-5 minutes or until cheese is melted.
  • Let product cool for 2 minutes before eating.
  • Enjoy!
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Honey bacon chili pretzel bites

Honey Bacon Chili Pretzel Bites

Ingredients
  • 12 SUPERPRETZEL® Soft Pretzel Bites
  • 2-3 ounces honey
  • 1 teaspoon chili powder
  • 2-3 pieces cooked, chopped bacon
Directions
  • Place 12 frozen bites on parchment lined pan and bake at 400° for 3-5 minutes.
  • Place honey in a medium sized mixing bowl.
  • Transfer bites from pan to bowl with honey, coat well.
  • Sprinkle chili powder over honey coated bites and toss.
  • Add bacon and toss again.
  • Serve warm.
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Hot ham & swiss pretzel

Hot Ham & Swiss Pretzel

Ingredients
  • 1 SUPERPRETZEL® Multigrain Soft Pretzel
  • 3 slices of domestic ham
  • 2 slices swiss cheese
Directions
  • Prepare SUPERPRETZEL® per instructions on box.
  • Place ham on pretzel.
  • Top with swiss cheese.
  • Bake in oven at 350°F for 3-5 minutes or until cheese is melted.
  • Let product cool for 2 minutes before eating.
  • Enjoy!
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Loaded pretzel dogs

Loaded Pretzel Dogs

Ingredients
  • 12 SUPERPRETZEL® Pretzel Dogs
  • 1-2 teaspoons relish per dog
  • 1 tablespoon sauerkraut per dog
  • Spicy mustard and ketchup
Directions
  • Prepare Pretzel Dogs as directed on box.
  • Heat sauerkraut.
  • Transfer pretzel dogs from baking sheet to plate in groups of 3.
  • Layer with sauerkraut and relish.
  • Top with mustard and ketchup, serve.
Snack Seriously
Open face egg and avocado sandwich

Open Face Egg and Avocado Sandwich

Ingredients
  • 1 SUPERPRETZEL® Multigrain Soft Pretzel
  • ¼ fresh sliced avocado
  • 1 sunny side up egg
Directions
  • Prepare SUPERPRETZEL® per instructions on box.
  • Prepare sunny side up egg.
  • Place sliced avocado on top of warm soft pretzel.
  • Top with sunny side up egg.
  • Season to taste with salt and pepper.
  • Enjoy!
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Pepperoni pizza pretzel

Pepperoni Pizza Pretzel

Ingredients
  • 1 box of super pretzels found in the freezer section at the grocery store
  • 1 bag of mini pepperonis
  • 1 bag of shredded mozzarella
  • Your favorite marinara (you can make your own of course or just grab your favorite jar at the store)
Directions
  • Preheat oven to 400°.
  • Place frozen pretzels on baking sheet and place in preheated oven for about 3 minutes.
  • Take out and sprinkle pretzels with cheese.
  • Let the cheese melt a minute then add pepperonis! The melted cheese helps the pepperonis stick!
  • Place back in oven for 2 minutes.
  • Take out and sprinkle with parsley or Parmesan and serve with marinara for dipping!
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White chocolate pumpkin pretzels

White Chocolate Pumpkin Pretzel

Ingredients
  • Neutral oil, such as grapeseed
  • 1 box SUPERPRETZEL Soft Pretzels (contains 6)
  • Scant 1/2 cup pure pumpkin puree, unsweetened
  • Ground cinnamon, to taste (optional)
  • 1 cup white chocolate chips
  • Sprinkles, preferably dye-free (optional, but highly recommended!)
Directions
  • Preheat oven to 400 degrees. Line a small sheet pan with aluminum foil for easy clean up and very lightly grease with oil. Place all 6 frozen pretzels onto the pan. (If you don't want to make all 6, place only as many as you'd like to eat onto the pan and reduce the amount of pumpkin puree to 1/4 cup.)
  • Using a small pastry brush (or a spoon and your clean fingers), brush the frozen pretzels with pumpkin puree. You want enough to add flavor, but not so much that it gets gloppy! If adding cinnamon, sprinkle on top before popping the pretzels into the oven. Bake for 7 minutes.
  • While the pretzels bake, melt the white chocolate chips in a double boiler or in a microwave using a wide, shallow, microwave-safe bowl.
  • When the pretzels come out of the oven, allow them to cool to the touch, then dip them, pumpkin side down, into the white chocolate and cover with sprinkles. Alternatively, you can use a spoon to more carefully pour the white chocolate onto the pretzels before sprinkle-fying them. Place in the fridge long enough for the chocolate to set and enjoy!
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Mike Trout Baseball Superstar
Mike Trout The Supernatural loves SUPERPRETZEL And we love him. The Major League center fielder grew up snacking on SUPERPRETZEL Soft Pretzels, and he’s not afraid to let the world know.
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  • Contact Us Tell us what you think We’d love to hear from you, but please, finish the SUPERPRETZEL first.